RIM Doesn’t Have to Die

Flying high just months ago, RIM has fallen on hard times. Or has it?

The two-headed maker of the immensely popular Blackberry has actually chosen this awkward position. It has taken a cult following and instead of building that beachhead win in the enterprise space into a launching pad, it has found itself dazed and confused. RIM is not, and should not be, a consumer company. It should not be chasing iPhone. It should not be chasing iPad. The Blackberry maker should consider begging Lou Gerstner to come out of retirement and repeating his IBM magic. By eradicating the consumer bug from RIM, it would be able to realize its destiny as the mobility solution provider to the largest scale organizations on the planet. RIM should be the IBM of the mobile space. Consumer is not in its DNA. Lou was able to shake IBM to its senses and pull it back from the precipice. RIM is nearing the edge, today. And if it doesn’t find its LVG to focus it in the enterprise space, it will not survive. Sad, and totally unnecessary.


About wrencis

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